The Grand Finals & Charity Awards Ceremony of the 46th World Beauty Competition Beijing Division Concludes Successfully

Bridged by beauty and united by kindness, the Grand Finals & Charity Awards Ceremony of the 46th World Beauty Competition Beijing Division under Global Star Shine grandly opened at MAITIA Art Center, Pangu Plaza, Beijing on June 12, 2026. Centered on aesthetic education communication, international cultural exchange and public welfare empowerment, the event gathered contestants from multiple countries, renowned literary and art masters, intangible cultural heritage inheritors, business leaders and representatives of mainstream media. It delivered a top-tier aesthetic gala integrating oriental cultural heritage, international fashion and the warmth of public welfare, and built a cross-border cultural exchange bridge showcasing the grace of women in the new era.

Hosted by World Beauty International Group and undertaken by the Organizing Committee of the Beijing Division, the event fully adhered to the core tenet of World Beauties Walk Hand in Hand with Beauty and Kindness, redefining the modern feminine beauty that integrates talent, inner depth, sense of responsibility and universal benevolence.

Elites from all walks of life gathered in Beijing to witness this feast of aesthetics and charity. The gala boasted a star-studded guest lineup. Xie Guoping, Chief Planner and Chief Director, and Director Bian Linchun oversaw all stage production throughout the event; Li Shu, a national first-class actress and renowned soprano, attended as a distinguished guest; Zheng Yanting, Art Director of Asia Network TV and World Beauty Competition, as well as a Doctor of Dance from American universities, was present to elevate the artistic quality of the competition with her professional artistic insights.

Representatives from culture, fashion, intangible cultural heritage, film & television, industry and media sectors attended the event together, alongside contestants from China, Nepal, India, Ethiopia, Nigeria and other nations who shone on the same stage. The collision of diverse cultures painted an unrestrained scroll of aesthetic beauty without borders.

During the address session, numerous distinguished guests took the stage to share their visions. Ms. Xie Guoping, Secretary-General of the Global Division of World Beauty Competition and Chairperson of the Beijing Division Organizing Committee, elaborated on the original aspiration of the competition: Cultivate people through aesthetics, establish oneself through kindness. She emphasized that the competition consistently integrates aesthetic education with public welfare, guiding women to cultivate both inner and outer refinement and uphold morality and benevolence. Wu Xiaoli, Chairperson of the Global Division of World Beauty Competition, detailed the global layout of the competition, stating that the World Beauty Competition will further deepen cross-regional cultural exchanges and share positive stories of Chinese women with the world. Xie Guoli, representative of the championship judging panel, introduced the standardized, impartial and professional judging system adopted for this competition, laying a solid foundation for the authority of the event.

Chang Meng, Charity Ambassador of the Beijing Division, and Director Bian Linchun shared their original intentions from the perspectives of public welfare implementation and stage artistic presentation respectively, fully interpreting the unique core of this competition: equal emphasis on aesthetic value and social responsibility. Five performance segments took the stage one after another, showcasing the profound oriental heritage of intangible cultural heritage.

The entire gala consisted of two major chapters and five core performance sessions, alongside an industry licensing ceremony, boasting rich layers and profound themes. The five performances unfolded in sequence:

• Oriental Elegance Cheongsam Show: Graceful and refined, depicting the reserved and dignified classical charm of oriental women;

• Magnificent Ages, Garments of All Nations Chinese Costume Show: Grand and spectacular, carrying the millennium cultural heritage of Chinese costumes;

• Contestant Talent Showcase: A vibrant display of Chinese and international arts, fully demonstrating the versatile unique charm of modern women;

• Intangible Cultural Heritage Fashion Show Craftsmanship Inherits Heritage: Revitalizing traditional crafts with costumes, allowing millennia-old intangible cultural heritage to glow with new fashion vitality;

• Grand Closing Evening Gown Coronation Show: Luxurious and solemn, freezing the glorious shining moments of all contestants.

From gentle cheongsams to magnificent traditional costumes, from ingenious intangible cultural heritage to elegant evening gowns, contestants broke the single stereotype of “outer beauty” with poised manners, professional talents, profound cultural literacy and dedication to public welfare. Beyond evaluating appearance, the competition assessed contestants’ cultural depth, sense of social responsibility and vision for international exchange, fully demonstrating the independent, resilient, benevolent and responsible spirit of women in the new era. The exchange between contestants from multiple countries also created a high-quality platform for the intercommunication of folk customs, youth fashion and traditional Chinese culture.

Empowering industrial development through competitions, marching toward a brand new journey with beauty and kindness.
As a high-standard aesthetic fashion competition in the industry, the Beijing Grand Finals integrated full-chain resources including fashion, cultural tourism, intangible cultural heritage, public welfare and media, realizing multi-dimensional coordination of cultural communication, intangible cultural heritage revitalization, public welfare practice and industrial innovation. Its professional competition operation and high-quality stage presentation won unanimous high recognition from all attending guests and media, setting a brand new benchmark for the industry.

The curtain falls, yet the original aspiration endures. Organizers of the competition stated that the conclusion of the Beijing Division Gala is not an end, but the starting point of a brand new journey. Moving forward, the World Beauty Competition will unswervingly uphold the dual core of aesthetic education and public welfare, continuously discover, cultivate and support outstanding female talents, and build an international cultural exchange platform. It will guide women to become inheritors of traditional culture, practitioners of public welfare and trendsetters of new social customs, and continuously facilitate high-quality development of Sino-foreign cultural exchanges and social public welfare undertakings.

It is reported that preparations for all divisions of the 47th World Beauty Competition have been launched simultaneously. We look forward to more passionate, positive women stepping onto the stage to bloom, and jointly passing down the timeless power of beauty and kindness